LaCrosse Brush

Creating Brush Solutions That Last

From our humble beginnings to industry leadership, we remain committed to quality and innovation in every brush we craft.

What Drives Us

Our Mission

At LaCrosse Brush, our mission is to provide industries with high-quality, reliable brushes that enhance performance and efficiency.

Our Vision

We strive to be the go-to brush provider for industries seeking custom solutions and reliable performance.

Core Values

Customer Focus: Our customers’ needs drive everything we do. We customize solutions to meet their exact specifications.

Our Story

  • 1926: Founded by George Wittenberg in his basement, handcrafting brushes for local industries.
  • 1949: Incorporated as LaCrosse Brush, expanding production capabilities to serve more industries.
  • 1972: After a devastating fire, we rebuilt stronger than ever, continuing to grow and innovate.
  • 2006: Acquired additional product lines, expanding into food processing and service markets.
  • 2024: LaCrosse Brush was purchased by Palmer Fixture Company to merge our janitorial and industrial product offerings.
  • Today: LaCrosse Brush remains a leader in the brush industry, providing custom solutions for a wide range of applications.